> ## Documentation Index
> Fetch the complete documentation index at: https://docs.replyify.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Understand your reply metrics

Track your team's performance and understand your reply patterns with Replyify's analytics dashboard.

## Overview Metrics

Your analytics dashboard shows key performance indicators:

### Total Replies

All replies received across your connected sequencers (excluding archived).

### Pending

Replies awaiting your response. Keep this number low for fast lead response times.

### Sent

Total responses you've sent through Replyify.

### Positive Rate

Percentage of replies classified as positive (Interested, Meeting Request, Question).

<Info>
  A healthy positive rate for cold email campaigns is typically 3-8% of total sends.
</Info>

## Speed to Lead

One of the most important metrics for cold email success. Track how quickly you're responding to interested leads.

### Auto Reply Speed

Average time between receiving a reply and AI sending an automated response (when using Auto-Send mode).

**Benchmark:** Under 5 minutes is excellent.

### Manual Reply Speed

Average time between receiving a reply and you manually sending a response (drafts reviewed and sent).

**Benchmark:** Under 2 hours during business hours.

### Overall Reply Speed

Combined average across all response methods.

<Tip>
  Studies show responding within 5 minutes increases conversion rates by up to 21x compared to responding after 30 minutes.
</Tip>

## Reply Categories

See the distribution of your replies by category:

| Category        | What it means                       |
| --------------- | ----------------------------------- |
| Interested      | High intent - prioritize these      |
| Meeting Request | Very high intent - book immediately |
| Question        | Engaged but needs info              |
| Not Interested  | Polite pass                         |
| Out of Office   | Temporary unavailable               |
| Unsubscribe     | Remove from lists                   |
| Bounce          | Invalid email                       |

### Category Insights

Use category distribution to:

* **Optimize targeting**: High bounce rates suggest list quality issues
* **Improve copy**: High "Not Interested" rates may indicate messaging problems
* **Measure success**: Track positive rate over time

## Filtering Analytics

### By Client

View analytics for specific clients to compare performance:

1. Use the client filter dropdown
2. Select a client
3. All metrics update for that client only

### By Date Range

Analyze specific time periods:

* Last 7 days
* Last 30 days
* Custom date range

### By Connection

Track which sequencer accounts perform best:

* Compare Instantly vs EmailBison
* Identify high-performing accounts
* Troubleshoot low-engagement connections

## Using Analytics

### Identify Bottlenecks

<Steps>
  <Step title="Check pending count">
    High pending count = replies not being addressed quickly
  </Step>

  <Step title="Review manual reply speed">
    Slow speed = team may need more resources or better processes
  </Step>

  <Step title="Analyze category distribution">
    Unexpected patterns may indicate targeting or messaging issues
  </Step>
</Steps>

### Optimize Campaigns

Use analytics to improve your cold email campaigns:

1. **A/B test messaging**: Track positive rates across different campaigns
2. **Clean your lists**: Monitor bounce rates to improve deliverability
3. **Refine targeting**: High "Not Interested" suggests targeting issues
4. **Improve timing**: Analyze when replies come in to optimize send times

### Report to Clients

For agencies, use analytics to demonstrate value:

* Total replies handled
* Response times achieved
* Meetings booked (Meeting Request category)
* Positive engagement rate

<Tip>
  Export analytics data for client reporting using the API.
</Tip>

## Data Accuracy

### What's Included

* All non-archived replies
* Replies from active connections
* Full date range of your account history

### What's Excluded

* Archived replies
* Replies from deleted connections
* Test emails (if tagged as such)

<Note>
  Analytics update in real-time as new replies come in and are processed.
</Note>